Newsletter program
Wrote, designed and sent 24 newsletters to a growing subscriber list, pairing a header system with articles from the company blog.
- 99.7% delivery across 51,000+ emails
- One voice across newsletter, blog and product pages
Virginia Beach, Virginia
Branden Chas Evans.
Marketing, communications and design.
I write, design and measure email and brand work for small businesses.
4,955hummus units sold since the 2022 launch
51,000+newsletter emails delivered in two years
24newsletters written, designed and sent
821clicks tracked in HubSpot
Email figures from HubSpot (Oct 2024 to Sep 2026). Hummus units from sales data, all sizes.
Selected work
Mother Earth Products and freelance
Packaging and labels
Designed six packages and labels for retail and online, and worked with the print vendor from proof to finished product.
- Retail pouches and mylar labels
- Sell sheets for distributors and retail buyers
Brand style guide
A full visual and verbal guide for Mother Earth Products: logo use, color, type, packaging patterns, layout, email and voice. Built from the company's own assets.
Open the style guideAvailable to review on requestLet's Talk Senior CareForum tutorial, 2020
- 13 walkthrough videos
- 12 GIFs
- 64 screenshots
Senior forum tutorial
Freelance project: a full-site tutorial for the Let's Talk Senior Care online forum, written for people who are new to it. Covers creating a post, replying, private messages, chats, formatting, badges and the terms and conditions, with callouts and graphics made in Photoshop.
Read the case studyExperience
Marketing and design work, sitting on top of years of government, research and engineering drafting.
Creation and Analytics Specialist
Global Prepare LLC, Mother Earth Products
Through September 2026
- Email: wrote and sent 24 newsletters, 51,000+ emails delivered, 99.7% delivery rate.
- Design: six packaging designs, plus banners and sell sheets, with print vendor coordination.
- Brand: kept one consistent voice across newsletter, blog and product pages.
- Analytics: tracked campaign results in HubSpot and used them to plan the next send.
Earlier roles
Government, research and engineering
- Management Analyst, Pentagon.
- Proposal Manager, government contracts.
- Research, Virginia Tech Transportation Institute.
- Mechanical engineering and drafting, Norfolk Naval Shipyard, and architectural drafting at Clark Nexsen.
Skills and tools
Marketing
Digital marketing, content creation, email marketing, campaign management, marketing research, project management.
Design
Adobe Creative Suite, Photoshop, graphic design, Canva, packaging and print production.
Platforms
HubSpot, Shopify, Smartsheet, Outlook. Lean Six Sigma certified for process improvement.
Freelance and consulting
Open to projectsEmail and newsletter programs
Planning, writing, design and reporting for small brands that want a steady newsletter people open.
Brand guides
A working guide covering logo use, color, type and voice, built from what your business already has.
Packaging and collateral
Labels, sell sheets and banners, prepared for print and coordinated with your vendor.
Tutorials and how-to content
Clear, illustrated walkthroughs for websites, forums and tools, written for first-time users.
Off the clock
Virginia BeachWhen I'm not at a screen I'm usually making something: a drawing, a meal, a piece of clothing, a walking stick.
- Drawing and paintingMostly for myself.
- WoodworkingHand carving.
- Model buildingSlow, detailed work.
- CookingEveryday and experimental.
- Clothing designSewing and pattern work.
- Plant careKeeping them thriving.
Let's talk.
I'm open to marketing and communications roles, and to freelance projects for small brands.